Nowadays, most of the businesses are increasingly adopting artificial intelligence to strengthen customer relationships. Technologies like chatbots, unified communication, intelligent targeting, and image recognition provide seamless experiences, ultimately increase revenue.
AI holds tremendous value in terms of cost-cutting and time-saving technology. Also, Artificial intelligence assures meaningful returns in the area of customer experience. As we all know, artificial intelligence is the root node of digital transformation. By using a massive amount of customer data, AI shows the opportunity for a business to improve everyday experiences for customers.
AI works on machine learning and natural language processing, which simplify the customer service process, and ultimately reshapes the customer experiences. Without the involvement of Machine Learning (ML) and Natural Language Processing (NLP), machines are unable to understand the differences between the voice tones. By integrating ML and NLP, computers can understand the query along with voice variations and provide adequate answers.
AI technology has opened the doors for self-service tools for customer service platforms. Also, AI-powered solutions help to improve every aspect of the business by delivering uninterrupted customer services.
Let’s find more how artificial intelligence is reshaping the customer experience.
Empower Self-Service Tools
In our day to day life, we face multiple problems related to services, products, and bills. To get a solution, we contact to customer care. All of us had done the same practice, which was time-consuming. Because agents receive customer queries in bulk on a daily basis. However, now, AI has changed the way to interact with customer support.
AI eliminates the need to wait for the resolution of a simple query as it offers a series of self-service options. Technologies like chatbots and virtual assistants answer common customer questions, which ensures better customer service. Since these technologies provide faster customer response and result in increased customer satisfaction.
According to Gartner,
“Chatbots will power 85% of all customer service interactions by the year 2020.”
By adding automated tools in businesses, you can leverage various advantages like increased customer satisfaction, enhanced business productivity, and better customer outreach.
Enhancement in Personalized Services
Use of big data in artificial intelligence helps to identify most visited web pages, customer browsing patterns, purchase history, and recent access to customer devices. With this detailed knowledge, businesses can offer personalized customer services by recommending services and products of their interests.
Providing personalized services can be a time-consuming task, but it can be made simple if you use artificial intelligence.
According to McKinsey,
“Companies that excel at personalization deliver five to eight times the marketing ROI and boost their sales by more than 10% over companies that don’t personalize.”
With the advancement in technologies, tools like chatbots know how to respond or how to engage customers. Chatbots are becoming more advanced as they can interact in various languages to customers.
Ensure 24*7 Availability
The most important benefit of artificial intelligence is that customer service never ends. As we have discussed above, AI empowers various self-service tools which ensure 24*7 customer support. Most of the businesses are not able to serve 24*7 as they have limited staff and hiring a higher number of people results in increased business cost.
Although artificial intelligence has resolved this problem by empowering self-service tools. Through that, customers can interact with a business anytime. Providing 24*7 customer support results in increased customer satisfaction and ultimately improves customer experience.
Fewer Errors & More Opportunities
Human tend to make mistakes, but it is not same in the case of machines. Machines are getting smarter day by day as AI automates the workflows. That’s why there are minimal chances for occurring an error.
Additionally, AI applications like machine learning can improve customers’ interaction. Through which customers feel more connected as they will be assisted according to their needs and demands on first contact.
Data Privacy & Security
Security is the primary concern in the digital world, and AI is playing a crucial role in cybersecurity. AI has become an integral part of businesses and has entered in various fields like education, healthcare, and cybersecurity.
AI is a powerful weapon against cyber-attacks as it restricts unauthorized data access and detects various threats without the involvement of humans. With the help of artificial intelligence, your passwords become more secure. As AI offers lots of security systems such as biometric logins in which detection of physical characteristics like retina scans, fingerprints make the system more safe and secure ever than before.
In all of the above ways, AI is transforming customer experience and making the business process more transparent and safer.
Reshape Customer Experience by Leveraging the Advantages of Artificial Intelligence in Your Business
Automation of business services has saved the operations time and make the process smoother & simpler. With the advancement in AI technology, businesses are serving customers in a better way. Better customer experience, brand reputation, loyal customer base, and increased revenue are the output of AI.
AI is helping in every field of business; most of the businesses are leveraging the AI advantages to ensure better customer service.
According to Forbes,
“By 2025, an estimated 95% of customer interactions will be supported by AI technology.”
All of the above points explain the importance of AI. However, the selection of AI technology should be based on your customers need, and which technology can serve your customers in a better way. Stay tuned with 6C Dialer and get more business insights.